Designed the merch collection and built a full Shopify storefront from scratch for Edge City's merch line — custom theme, product architecture, and end-to-end brand system. Took it from zero to live for a 1,000+ person network of builders, founders, and researchers.
Led the end-to-end design of Innermost, a mindfulness mini app shipped on the World App platform. Directed brand system, UX, and app architecture in close collaboration with a developer, from concept to live deployment.
Designed a privacy-preserving social app built on zero-knowledge cryptography, deployed to 20,000+ participants at Edge City Lanna and Devcon SEA 2024. Also directed a Cryptography Museum exhibition and crypto-themed merch collection, translating protocol-level ideas into physical and cultural expression.
Product design lead at FOX Corporation's blockchain Creative Lab, building a tokenized media verification platform. Owned UX/UI end-to-end, working at the intersection of media, trust infrastructure, and web3.
Full design audit and redesign of Myosin's AI chatbot product, Hivemind. Identified structural UX issues across conversational flows and shipped a cleaner, more usable interface, improving clarity and reducing friction in AI-human interaction.
Designed the UX, brand identity, and interactive prototype for Breathing.ai, an AI-powered wellness companion for guided breathwork. End-to-end design ownership from visual identity through clickable prototype.
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A speculative blueprint for a frontier society. Buckminster Fuller meets Ethereum meets brainwave experiments. the unofficial-official Edge City fit.
Each connection starts as a bud. Share data privately through cryptographic PSI and watch it bloom as trust deepens.
God creates Adam then Adam writes code. The cycle of creation just got recursive.
A tiny wellness companion that nudges you gently, because cute is sometimes a sound product strategy.
